{"id":763,"date":"2026-10-27T12:08:43","date_gmt":"2026-10-27T11:08:43","guid":{"rendered":"https:\/\/www.danitoranzo.com\/?page_id=763"},"modified":"2026-10-28T13:49:59","modified_gmt":"2026-10-28T12:49:59","slug":"la-mama-restaurante","status":"publish","type":"portfolio","link":"https:\/\/www.danitoranzo.com\/en\/portfolio_item\/la-mama-restaurante\/","title":{"rendered":"La MaM\u00e1 Restaurante"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xvkmz-ca2c7a64a01fd12afd03f5711a70bce7\">\n.avia-section.av-2xvkmz-ca2c7a64a01fd12afd03f5711a70bce7{\nbackground-color:#ffffff;\nbackground-image:unset;\nmargin-top:50px;\nmargin-bottom:50px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-2xvkmz-ca2c7a64a01fd12afd03f5711a70bce7 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  margen-izq texto-negro compacto-movil equilibrar avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-763'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-mvfaqj4p-8c95d30fb55beaecfeef72e84d909b96'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: left;\">Branding \u00b7 Photography \u00b7 Content \u00b7 2015 \u2013 present<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pmgnf-ef354f3d4d53a5234ccd4eb6012dc0fd\">\n#top .flex_column.av-2pmgnf-ef354f3d4d53a5234ccd4eb6012dc0fd{\nmargin-top:0;\nmargin-bottom:0;\n}\n.responsive #top #wrap_all .flex_column.av-2pmgnf-ef354f3d4d53a5234ccd4eb6012dc0fd{\nmargin-top:0;\nmargin-bottom:0;\n}\n<\/style>\n<div  class='flex_column av-2pmgnf-ef354f3d4d53a5234ccd4eb6012dc0fd av_one_full  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mvfar4pq-291fc991af9031c4fa57cb0c129450e0\">\nbody .av-special-heading.av-mvfar4pq-291fc991af9031c4fa57cb0c129450e0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mvfar4pq-291fc991af9031c4fa57cb0c129450e0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mvfar4pq-291fc991af9031c4fa57cb0c129450e0 av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >La MaM\u00e1 Restaurante<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mvfascfq-497cc01a7e8b0dd8a13afca3102f5ee6'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock lectura'  itemprop=\"text\" ><p class=\"my-2 &#091;&amp;+p&#093;:mt-4 &#091;&amp;_strong:has(+br)&#093;:inline-block &#091;&amp;_strong:has(+br)&#093;:align-top\" style=\"text-align: left;\">Communication and digital marketing for a Bib Gourmand restaurant in Madrid, since 2015.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2i5u4j-214d3f13219f7e1ddbc74ab9e61b9e28 main_color avia-section-small avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  margen-izq galeria avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-763'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h2p6b-bfc26d7cd82db080ae5c3883fd309975\">\n.avia-image-container.av-2h2p6b-bfc26d7cd82db080ae5c3883fd309975 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2h2p6b-bfc26d7cd82db080ae5c3883fd309975 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2h2p6b-bfc26d7cd82db080ae5c3883fd309975 av-styling- avia-align-center  avia-builder-el-6  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-984 avia-img-lazy-loading-not-984 avia_image' src=\"https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo.jpg\" alt='' title='La MaM\u00e1 Restaurante'  height=\"1875\" width=\"2500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo.jpg 2500w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo-300x225.jpg 300w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo-1030x773.jpg 1030w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo-768x576.jpg 768w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo-1536x1152.jpg 1536w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo-2048x1536.jpg 2048w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo-1500x1125.jpg 1500w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4767_logo-705x529.jpg 705w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-29wfc3-4f15669f4069ba3ff527047ce77a7a25 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  margen-izq texto-negro compacto-movil avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-763'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-79s77-448981e636e4ef49ca0c567190177fc0 av_two_third  avia-builder-el-8  el_before_av_one_third  avia-builder-el-first  first flex_column_div'     ><section  class='av_textblock_section av-mvfavvm4-2cd96d901ea72ee2f2aa41e40303e05c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock lectura'  itemprop=\"text\" ><p dir=\"ltr\">Since 2015 I've run communication and digital marketing for La MaM\u00e1, a Madrid restaurant with nine consecutive Bib Gourmand awards from the Michelin Guide. Its cooking brings together the heritage of Salamanca, Castile and the Basque Country in what they call an \"evolved maternal\" menu. My job is to make everything else speak the same language: the identity, the website and its copy, social media, the newsletter, digital strategy and photography.<\/p>\n<p dir=\"ltr\"><strong>Brief<\/strong><br \/>\nLa MaM\u00e1 needed a brand as carefully crafted as its food, and a voice of its own to tell its story every day, inside and outside the restaurant.<\/p>\n<p dir=\"ltr\"><strong>Brief<\/strong><br \/>\nI lead all of its communication and digital marketing: identity, website and copy, social media, newsletter, strategy and photography. Together with interior designers Dar\u00edo and Bel\u00e9n Ib\u00e1\u00f1ez, I also brought the brand into the restaurant itself.<\/p>\n<p dir=\"ltr\"><strong>Outcome<\/strong><br \/>\nEleven years of continuous work, and a brand that has accompanied nine consecutive Bib Gourmand awards since 2018.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-1xdgrn-47f1698cdd7ecd5081b7bb11e6db60b9 av_one_third  avia-builder-el-10  el_after_av_two_third  avia-builder-el-last  flex_column_div'     ><section  class='av_textblock_section av-mvfayf23-a0ff83565d84e4560e14a58d677b2b22'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock lectura'  itemprop=\"text\" ><p><strong>Client<\/strong><br \/>\nLa MaM\u00e1 Restaurante<\/p>\n<p><strong>Servicios<\/strong><br \/>\nDigital Marketing \/ Branding \/ Copywriting \/ Web Design \/ Social Media \/ Newsletter \/ Photography \/ Interior Styling<\/p>\n<p><strong>Year<\/strong><br \/>\n2015 \u2013 actualidad<\/p>\n<p><strong>Country<\/strong><br \/>\nSpain<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='galeria'  class='avia-section av-1oa2i3-ab6818ab68d7a7c804dff58cb5e1eb52 main_color avia-section-small avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  margen-izq galeria invalid-custom-class-found avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-763'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1jx7wb-d3ba89097057ef90e0fdfaff9262ac09 av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_div'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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844w, https:\/\/www.danitoranzo.com\/wp-content\/uploads\/2023\/11\/IMG_4945-Mejorado-NR-icon-397x705.jpg 397w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-kuw83-1cdc29fe66679a08b485726d268dd474 main_color avia-section-small avia-no-border-styling  avia-builder-el-24  el_after_av_section  avia-builder-el-last  margen-izq texto-negro compacto-movil avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-763'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-d5mqr-9ae6fcdcb2c107b820d9a569cbf29ef0 av_one_full  avia-builder-el-25  avia-builder-el-no-sibling  margen-izq texto-negro compacto-movil first flex_column_div'     ><section  class='av_textblock_section av-b8juz-e95fc75f0ecc042e0544e00bdf4c86f9'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock flecha--negro'  itemprop=\"text\" ><p><a href=\"\/en\/portfolio_item\/goldenside\/\">Siguiente: GoldenSide<\/a><\/p>\n<p><a href=\"\/en\/areas\/creative-studio\/\">See all projects<\/a><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-763'><div class='entry-content-wrapper clearfix'>","protected":false},"excerpt":{"rendered":"<p>Communication and digital marketing for a Bib Gourmand restaurant in Madrid, since 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