Peñascal is a household name in Spain, but even icons need a fresh voice. This proactive project was born from a desire to rejuvenate the brand’s traditional soul through a vibrant, type-driven message: “More Amore Por Favor.” By introducing a playful and contemporary graphic language onto the legendary teardrop bottle, the design successfully pivoted the product toward a younger audience. What started as a creative provocation was embraced by the winery as a special Valentine’s Day edition, proving that even the most established brands can find new life through a simple, heartfelt, and modern narrative.

Peñascal “More Amore Por favor”

Client: Bodegas Peñascal

Year: 2026

Country: Spain

Packaging & Photography