Creativity that understand results.
I’m Dani Toranzo, a Creative Director & Art Director. After years of shaping global brands at Ogilvy and Contrapunto BBDO, I now work as a freelance partner helping businesses turn creative ideas into tangible growth.
From big agency standards to startup agility.
My career was forged in the fast-paced world of top-tier advertising, managing the visual identity for brands like Mercedes-Benz, BMW, IBM, and Iberia. Those years taught me the discipline of excellence and the power of a solid brand strategy.
My journey through the startup ecosystem and my deep interest in technology (UX/UI & HTML/CSS) added a pragmatic layer to my work. I don’t just design for “art’s sake”—I view creativity as a business investment. I speak the language of the creative, but also the language of the entrepreneur.
Business-minded design.
I bridge the gap between high-end aesthetics and strategic goals. Whether we are building a brand from scratch or launching a digital campaign, my focus is always the same: ensuring every pixel and every line of code serves your bottom line.
Agencies
Senior Art Direction. I integrate into your creative team to provide senior-level insight, speed, and experience with international accounts. I know the agency workflow inside out.
Companies
Your Creative Partner. I act as your in-house creative department, translating your business objectives into a powerful, coherent visual identity that resonates with your market.
Individuals
From Idea to Reality. I help founders and creators land their personal projects, giving them a professional edge—from the first logo to a fully functional website.
Proven expertise with global names
American Express, IBM, ING, BMW, MINI, Jeep, Alfa Romeo, Fiat, Iberdrola, Iberia, Gillette, Mercedes-Benz, Pepsi, Smart.
During my years at Ogilvy and Contrapunto BBDO, I had the privilege of leading art direction for these brands. Today, I bring that same level of strategic creativity to companies and projects of all sizes.
Let’s talk about your next move.
if you’re looking for a partner who understands your business needs and delivers agency-grade quality, let’s connect.