BETWEEN BRAND, IMAGE AND SOUND

I design how a brand looks
and how a space sounds.

I'm Dani Toranzo, an independent creative director. I work where identity, design, digital, photography and music meet. My experience lets me move between strategy and execution: between building a brand and shaping how that brand looks, communicates and is experienced. Today I run Creative Studio and a professional line of music curation and sound direction. Beyond creating, I support brands as a consultant: I get to know the business, define the strategy and coordinate everyone involved, from design to social media.

SELECTED CLIENTS

American Express
IBM
ING
BMW
MINI
Jeep
Alfa Romeo
Fiat
Iberdrola
Iberia
Gillette
Mercedes-Benz
Pepsi
Smart

AGENCIES

Ogilvy
Contrapunto BBDO

SERVICES

Creative Direction
Art Direction
Brand Strategy
Branding
Visual Identity
Graphic Design
Web Design
Content
Photography
Digital
DJ Sets
Music Curation
Sound Direction

BACKGROUND

Before going independent I spent 14 years as an art director: seven at Ogilvy and seven at Contrapunto BBDO, working with brands such as BMW, Mercedes-Benz, IBM, Iberia, American Express and ING. Between the two agencies I joined a startup, where I learned to see creativity as an investment too. Today I lead complete projects with the same standards, from concept to execution.

ARTIFICIAL INTELLIGENCE

In recent years I've also brought artificial intelligence into my process. I use it as a tool for exploration, thinking and prototyping: to research, generate options, visualise concepts and move faster. The direction, the judgement and the final decisions remain human.

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Madrid & Costa del Sol, CEST UTC+2
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Have a brand, a space or an event in mind?

Let's talk
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