GoldenSide

A 360° branding project that builds a coherent identity for the electronic music band GoldenSide. Starting from the concept "the golden side of life", the visual language runs from a minimalist logo and a rigorous brand manual to an energetic social media strategy and its own line of merchandise. The art direction combines editorial photography, digital covers and web design so the music and its physical presence read as one. Every touchpoint, from the screen to the clothing, carries the band's optimism and pulse.