La MaMá Restaurante

Since 2015 I've run communication and digital marketing for La MaMá, a Madrid restaurant with nine consecutive Bib Gourmand awards from the Michelin Guide. Its cooking brings together the heritage of Salamanca, Castile and the Basque Country in what they call an "evolved maternal" menu. My job is to make everything else speak the same language: the identity, the website and its copy, social media, the newsletter, digital strategy and photography.

Brief
La MaMá needed a brand as carefully crafted as its food, and a voice of its own to tell its story every day, inside and outside the restaurant.

Brief
I lead all of its communication and digital marketing: identity, website and copy, social media, newsletter, strategy and photography. Together with interior designers Darío and Belén Ibáñez, I also brought the brand into the restaurant itself.

Outcome
Eleven years of continuous work, and a brand that has accompanied nine consecutive Bib Gourmand awards since 2018.